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    Healthy Big Data ROI

    The article explains how Businesses are already expecting Healthy Big Data ROI in future

    Are Businesses Already Expecting Healthy Big Data ROI?

    Businesses in the UK use big data to mostly support their sales and marketing campaigns, reveals Big Data Survey 2019 carried out by MBN Recruitment Solutions.

    The survey maintains that more than 80% of the total survey respondents look forward to harnessing and leveraging their data to be able to generate new revenue.

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    At the same time, over 95% of people agree that more revenue generation is going to be the only purpose of businesses using big data in the near future!

    Use of Big Data Till Now and In the Future:

    The first annual survey by major companies also exposes that over 71% of the total respondents have been using data analytics to foresee all major functions and aspects of future business doings around the world.

    Major companies’ non-executive chairperson concludes that companies use big data as they grow larger and need to stay competitive against potential competitors.

    Most survey respondents believe that right now there is too low ROI in leveraging big data. They, however, are expecting greater ROI prospects in the future. Also, over 42% of respondents think that the current initiatives will eventually fetch desired results for businesses. Forrest told that one of the biggest issues has been the importance of tools, but 71% of respondents believe that tools are important only in the beginning, and it is people who unlock the set value at a later stage.

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